It has to explore new areas and try to diversify its product offering if it’s going to grow. It has investors to please and results to deliver. If people like it and buy it in large numbers, Yeti is likely to add more sizes to ride on the success.Īnother reason why it makes sense for Yeti to get into this space is the fact that Yeti is now a public company. We believe that the Yeti Silo is simply Yeti testing the waters with a single product to see how well it will do. That makes it easier for Yeti to get brand recognition and loyalty in the water cooler niche. It’s the perfect market to get into, and Yeti has the massive advantage of being an already well-known brand in the industry. With all that considered, it makes sense that Yeti would launch a water cooler. The water cooler niche is also fairly small with very little competition in the space.Īctually, most of the water coolers currently on the market aren’t even rotomolded, which means there is a chance for those who manufacture rotomolded water coolers to take the market by storm. They make it possible to have cold drinking water at gatherings like picnics and tailgaters for everyone. Water coolers certainly fulfill a need in the market. The water can be drunk by anyone without having to open the cooler. It is made so that you can pour water inside, which is then kept cool and dispensed via the spigot. Hard coolers also have separate compartments for food.Ī water cooler has none of these. You don’t pour your beer into a cooler, do you? The only liquid you expect to find in a cooler is water from all the melted ice. Moreover, the drinks should be in containers. They’re really specialized storage containers that are meant to hold your food and drinks. They don’t have spigots which can dispense whatever’s inside so people can drink. To start with, hard coolers aren’t made to dispense liquid. You’re probably wondering at this point what makes a water cooler so unique from a regular hard cooler. You can carry it with you for parties and to events. On the other hand, there is the portable water cooler made with the same technology as a hard cooler. You can’t take it with you on an adventure. The typical water cooler is quite immobile. It’s basically a portable fridge that works without electrical power.Ī water cooler is basically a reservoir for water or some other liquid, and it has a dispenser through which you can pour the liquid out into a mug or other drinkware. It never comes to you, and you certainly can’t take it with you when you go out on trips. You can put your food and drinks inside it so they remain cool, but you have to go to it. The kind made by Yeti and other cooler companies tries to do for water coolers what coolers do for electrical fridges.Ī fridge is pretty immobile. That, however, is a water cooler that uses electricity and tends to be confined in one place. You probably already know water coolers as the regular water dispenser you use at home. Water coolers are certainly an interesting niche inside the cooler industry. Yeti Takes on Water Coolers – A Smart Move Now that they have, let's do the Yeti Silo review. We have reviewed water coolers before, but Yeti hadn’t launched the Silo by then. They are now trying out the water cooler industry. The Yeti Silo 6G is their latest foray into new territory. Yeti started with hard coolers ( Tundra series reviewed here) but began branching out to other products in the same space, such as the soft Yeti Hopper line, drinkware and wheeled coolers. Buying a Yeti product is a lot like buying an Apple product it’s buying an entire experience. They didn’t just make a product among products they created products that spawned an entire lifestyle and culture that hadn’t been there before. What Yeti did for the cooler industry is a lot like what Apple did for the smartphone industry. They came on the market with some pretty good design, worked on building a strong brand, and even made it possible for a whole market of third-party products to exist for those who wanted to go the extra mile in customizing their coolers. The superior technology that is rotomolding means your cooler not only keeps things cool for longer but also that your cooler is tougher and more durable.īut they did even more than that. They started by making the rotomolded cooler go mainstream. When Yeti blitzed onto the scene in the mid-2000s, they changed all this.
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